Privacy Policy

Effective Date: January 1, 2025

1. Introduction

Lendify Today ("we," "us," or "our") is committed to protecting the privacy of our visitors' personally identifiable information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or use our services. By accessing or using our website, you consent to the practices described in this policy.

Our website is intended for adults only. We do not knowingly collect information from individuals under the age of 18.

2. Information We Collect

Information You Provide:

When you fill out our online request form, you may voluntarily provide personal information including but not limited to: your name, address, email address, phone number, Social Security number, date of birth, employment information, income details, and banking information.

Information Collected Automatically:

We may automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We may use cookies, web beacons, pixels, and similar tracking technologies to collect this information.

Information from Third Parties:

We may receive information about you from third-party sources, including marketing partners, affiliates, data vendors, social media platforms, and publicly available sources.

3. How We Use Your Information

We may use the information we collect for the following purposes:

  • To provide, operate, and maintain our services
  • To connect you with lenders and lending partners in our network
  • To process your loan request and facilitate communication with potential lenders
  • To communicate with you, including sending service-related notices
  • To personalize and improve your experience on our website
  • To analyze usage trends and improve our operations
  • To detect, prevent, and address fraud and security issues
  • To comply with applicable laws, regulations, and legal processes
  • To conduct marketing and advertising activities

4. How We Share Your Information

We may share your personal information with the following categories of recipients:

  • Lenders and Lending Partners: We share your information with lenders in our network who may offer you a loan based on your request.
  • Service Providers: We may share information with third-party vendors who assist us with website hosting, data analytics, payment processing, customer support, and marketing.
  • Affiliates and Partners: We may share information with our corporate affiliates, subsidiaries, and business partners.
  • Legal Compliance: We may disclose information when required by law, regulation, legal process, or governmental request.
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred.
  • With Your Consent: We may share information for other purposes with your express consent.

We may also share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you.

5. Cookies and Tracking Technologies

A cookie is a small piece of data sent from our website and stored in your web browser. We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You may manage your cookie preferences through your browser settings; however, disabling cookies may limit certain features of our website.

6. Do Not Track Signals

Our website does not currently respond to "Do Not Track" (DNT) signals, as a global standard for DNT technology has not yet been finalized. We will update this policy if a standard is established.

7. Data Security

Lendify Today uses reasonable technical, physical, and administrative security measures designed to protect your personal information from unauthorized access, use, or disclosure. We use 256-bit SSL encryption to secure data transmissions. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

9. Your Privacy Rights and Choices

Depending on your state of residence, you may have certain rights regarding your personal information, including:

  • Right to Know: Request information about the personal data we have collected about you.
  • Right to Delete: Request the deletion of your personal information, subject to certain exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out: Opt out of the sale or sharing of your personal information for targeted advertising purposes.
  • Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided below.

10. California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). You may request to know the categories and specific pieces of personal information collected, the purposes for collection, and the categories of third parties with whom information is shared. You may also request deletion of your data and opt out of the sale or sharing of your personal information.

Under California Civil Code Section 1798.83 ("Shine the Light"), California residents may request information about personal data disclosed to third parties for direct marketing purposes.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected information from a child under 16, we will take steps to delete such information promptly.

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will become effective upon posting the revised policy on our website. If we make material changes, we will provide notice through a prominent notice on our website. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Lendify Today
Email: [email protected]